First of all, the supply and demand status of my country's refrigeration and supermarket

refrigerated showcase equipment manufacturing industry, the development status of refrigeration, supermarket refrigerated showcase equipment manufacturing industry and the development of refrigeration, supermarket refrigerated showcase equipment manufacturing A comprehensive discussion and analysis of the market operation are carried out. From the perspective of marketing, the report analyzes the domestic and foreign markets of refrigeration and supermarket refrigerated showcase equipment manufacturing industry from a professional perspective, the market for refrigeration, supermarket refrigerated showcase equipment manufacturing industry, supply and demand, import and export and other industry factors and industry factors. Comprehensive analysis and research have been done on development trends and prospects, investment opportunities and risks. The report also made a professional and comprehensive analysis of consumer demand changes in the refrigeration and supermarket refrigerated showcase equipment manufacturing industries, brand acceptance, and purchase selection factors.

　　 Southeast Asia and other underdeveloped economies have undertaken part of the refrigeration industry that China has transferred out of supermarket supermarket refrigerated showcase, but this is not the whole story. Even in developed economies, driven by the will of the state, cheap land, more tax subsidies, and more efficient production methods have created irresistible attraction to the refrigeration industry of supermarket refrigerated showcase originally rooted in China. force. For example, in the United States, local state governments are wooing Chinese supermarket supermarket refrigerated showcase refrigeration manufacturers to create job opportunities. Low-cost production factors are valued by enterprises. This series of reports focuses on the shift of the refrigeration industry in Chinese supermarkets to developed economies, trying to answer: what low-cost factors these countries provide for the refrigeration industry, supermarket refrigerated showcase and other refrigeration Will the shift of industry continue? In a country like Germany, high-end manufacturing is not declining, but more sophisticated. Does this indicate a way out for Chinese manufacturing?

　　The impact of the financial crisis is still there, and the prices of refrigeration resources in all supermarkets are also relatively cheap. At this time, the cost of investment in the United States is relatively low. At present, employment is still a major problem facing the US government. Therefore, local governments will consider more employment and tax perspectives to support Chinese companies to invest locally. At the same time, the production cost of supermarket refrigerated showcase in China is no longer the highest in the world.Low, if the quality of our production is not good, we will not be able to gain a competitive advantage. In the face of the rising production costs of supermarket refrigerated showcase, just like many other western countries, we must externalize our costs. Some entrepreneurs in China have realized that the refrigeration industry of supermarket refrigerated showcase is shifting from China to the United States and other low-cost countries. The changes in refrigeration costs and transportation costs, as well as the use of new technologies and changes in consumer psychology, will make Supermarket refrigerated showcase The refrigeration industry reconsidered to build factories in the United States. We must understand what our consumers, European consumers, and American consumers expect. In order to achieve this, we may need to establish a base to bring products and services closer to consumers.

　　 Over the past 20 years, China’s supermarket refrigerated showcase has created an economic miracle by relying mainly on competitive advantages in cost. The large-scale export of Chinese products has lifted hundreds of millions of people out of poverty and brought prosperity Of China. At that time, many companies didn't need to worry about what products and services consumers needed. They only needed to produce products that were cheaper than those in other countries, which could open the door to many countries. However, in recent years, more and more supermarket refrigerated showcase companies have found that with the continuous increase in labor and other costs, the cost advantage of re-exporting products produced in China is gradually being weakened, and the number of people from all over the world has become more and more intense. The great stick of anti-dumping and countervailing measures has also pushed up the cost of supermarket refrigerated showcase of export companies. It's not just Jinlong Copper Tubes that I feel deeply. In the interview, Zheng Liming, president of Sanye Group, who is engaged in overseas investment consulting, pointed out to the author that during a meeting with Ma Xiuhong, the former vice minister of China’s Ministry of Commerce, she revealed that there are currently thousands of supermarket refrigerated showcase companies in China eager to invest in the United States. Factory, but suffers from not knowing the laws of the United States and lack of global talents and hesitates to move forward, not knowing where to start.

　　 In addition, some companies have also found that the supermarket refrigerated showcase that will produce in China has various element costs compared with the United States, which is pushing   manufacturing back to  . The cost in many US regions may be lower (such as many remote areas in the United States) The land is actually very cheap, and due to the well-developed truck and truck transportation network, logistics transportation costs will also be reduced). Therefore, in the future, Chinese supermarket refrigerated showcase refrigerators, especially exporters, will no longer need to compete on price, but value. Companies need to know who their current and potential consumers are, what the local market is like, and at the same time they need to improve management skills and rely on improving production efficiency (in terms of efficiency, the United States is still ten times that of China) to participate in the competition. And these also require us to be closer to the supermarket refrigerated showcase consumers.