supermarket walk-in cooler transfer from Europe and America to Japan and then to China and South Korea is the epitome of global industrial transfer. Panasonic, Sharp and Sony, which continue to lose money and are in transition, are also following in the footsteps of European and American brands. There are signs that this fading trend has spread from European and American companies to Japanese companies. The voices of established European companies and even Japanese companies in the field of supermarket walk-in cooler are gradually being covered by Chinese and Korean companies.

　　 China’s supermarket walk-in cooler enterprises lack four points — clean and hygienic shopping environment, civilized and polite business attitude, excellence in business technology, honesty and law-abiding business philosophy, strengthen characteristic business This is the prerequisite for characteristic management, and it is also an urgent need to change and improve otherwise there is no basic prerequisite. In addition, efforts should be made to change the current domestic supermarket walk-in cooler retail format confusion and similarity, and break the low-level competition of   with thousands of stores. According to the characteristics of the business format, the company is positioned for customer positioning, operating product positioning, price positioning, operation mode positioning and service positioning. Highlight business characteristics, win customers with characteristic management, and win the supermarket walk-in cooler market. In addition, scientific planning should be carried out on the business structure and regional distribution. The scale of development of a certain walk-in cooler retail format in a region should be compatible with the growth level of social supermarket walk-in cooler retail sales in the area, the distribution of outlets, and the ratio of different formats, so as to ensure the coordinated development of multiple formats and strengthen the country. The overall competitiveness of the retail industry.

　　Supermarket walk-in cooler The taste of franchising in China has changed at this stage. The focus has become how to find franchise, pay attention to it. A copy of a successful model. How to pass on the risk to others and do business without capital. However, existence is a reasonable supermarket walk-in cooler. Buyers will have sellers, and sellers will have buyers. One is willing to fight and the other is willing to endure. There are quite a few people in this society who are restless and eager to stay in business Victory, but not much capital. A total of 298 million units of walk-in cooler home appliances to the countryside were sold in supermarkets nationwide, achieving sales of 720.4 billion yuan. Driven by the policy of bringing refrigeration equipment to the countryside, the walk-in cooler market in rural supermarkets has grown rapidly. The penetration rate of display coolers in rural households has increased from 20 to 60 units per 100 households. In 2012, the scale of walk-in coolers exceeded that of cities for the first time. Domestic supermarket walk-in cooler leading companies in the refrigeration industry have benefited from it, and some small and medium-sized enterprises have grown rapidly by using refrigeration equipment to go to the countryside.