How to enhance the international competitiveness of the display cases industry

refrigerated showcase It is clear that you will never use the corners of the display cases for promotion. If you want to do it, do the whole category, and all the products must be the mainstream hot-selling display cases in the current market. This is the bottom line of our insistence on promoting sales. Moreover, since it is a big battle, we should do it with real guns and live ammunition. Don't let the display cases promotion battle eventually become a publicity farce.
The secret of success in the refrigeration equipment industry: You don’t have to pay for the opening of a new store: display cases Giants can open more than a dozen domestically in a year. There are few domestic refrigeration enterprises with such strong strength. Do international supermarket chains really rely on for wealth and wealth? In fact, this is not the case. One of his friends, Mr. Y, once served as the manager of the KA department of the enterprise and is familiar with the inside story of its expansion. The refrigeration industry has very good management skills. It is usually a good investment when opening the first display cases store. After opening the second and third stores, you don’t have to pay for it yourself, but rely on charging Chinese suppliers for a variety of names. Open display cases stores continuously in the form of entry fees, sponsorship fees, store celebration fees, and payment in arrears.
The display cases of the major refrigeration equipment industries have never stopped selling price wars , but the margin of profit is somewhat different. Last year’s price moisture and frequent display cases price wars brought about aesthetic fatigue, it is difficult to overcome Stimulate a strong desire for consumption in a short time. Of course, affected by the price, some consumers who already have shopping goals will choose to place an order at this time. Therefore, he predicted that the new round of display cases and will increase the sales of the website, but it cannot be explosive growth.
To strengthen and accelerate the reorganization and construction of the domestic wholesale display cases business: after the reform and opening up. Falling apart. The distribution network of some products spontaneously formed in the private sector is weak. So far, the mainland has not yet formed a large-scale national wholesale enterprise for comprehensive display cases. With the rapid expansion of modern channels, radical channels have been despised or even ignored by more people. In fact, the wholesale link is connected to production and retail to consumption. Mastering this link will further control the two major links of production and consumption of display cases. The large-scale overseas retail enterprise invaded China, not only focusing on the retail link, but also focusing on the wholesale link of display cases. The establishment of some international supermarket chains display cases sales centers and distribution centers enables international supermarket chains to firmly control the commanding heights of competition. This point should arouse great attention from people, especially those in the industry. Domestic display cases companies need to change the concept of focusing on retail and over wholesale, and change the thinking that can only achieve development through retail. Powerful large-scale retail companies should strive to build national and even global companies, not just refrigeration companies. Sales center and distribution center of display cases to truly enhance the international competitiveness of the company.
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